Black Friday boosts in-store sales 21.8% and e-tail sales by 42%.
Black Friday helped to deliver John Lewis’ biggest ever week of sales in the company’s 150 year history, with overall sales up 21.8% and online sales recording a 42.2% year-on-year-growth.
Several shops achieved record takings on Black Friday itself, including Oxford Street, York, Southampton, Liverpool, Ipswich and Tamworth.
In the week including Black Friday John Lewis delivered sales of £179.1m, up 21.8% on 2013 and up 56.8% week-on-week to deliver its biggest ever week for sales in its trading history.
This surpassed the previous sales record of £164.4m which was set during the week before Christmas last year.
Customers logged on to the John Lewis website on the stroke of Midnight on November 28, resulting in a 300% increase in traffic during the early hours of trading.
Continuing the trend for mobile shopping, approximately 70% of the company’s traffic came from smartphones and tablets between midnight and 8am.
On the day itself, stores opened from 8am with online sales peaking at this time with 13,000 orders placed in the one hour period between 8am and 9am.
The number of parcels sorted at John Lewis’ distribution centres rose by 54% compared to last year’s Black Friday event, with this uplift increasing 87% on Saturday as customer orders from Friday evening were processed.
Fashion categories followed electrical as the most popular goods category, rising 16.7% year-on-year, with accessories also performing well.
John Lewis operations director Dino Rocos, commented: “There was clearly huge customer anticipation of Black Friday this year and we knew we had high expectations to meet, both in terms of the products we had on offer through our Never Knowingly Undersold commitment, and in ensuring that we fulfilled customer orders as promised.
“While the sales figures are attention-grabbing, for me our biggest achievement was delivering an operation which ran like clockwork. We picked and packed 87% more online parcels on Saturday than we did last year, and to have delivered successfully on customer expectation is a testament to the work of our Partners both on Black Friday itself and in our forward-planning. Our website coped well with exceptional demand whilst the atmosphere in our shops remained both seasonal and calm with customers enjoying extended opening hours and the great offers to be had.”