Jewellery retailer says business is going from "strength to strength".

John Pass Jewellers has opened a brand new showroom in Newcastle-under-Lyme, with the retailer stating that business is going from "strength-to-strength".

The new space in the Staffordshire market town is housed within a Grade II listed building within a pedestrianised shopping area. It has a slick double store front and a sophisticated interior design theme.


The new space includes John Pass’ diamond jewellery collections, as well as trend-led collections from Links of London, Pandora and Thomas Sabo.

John Pass director Andrew Pass said: "The opening of the Newcastle-under-Lyme store is a credit to my team – they understand the changing scene within the retail jewellery industry, and have risen to the challenge with determination and relish. With three stores in our portfolio, John Pass Jewellers is perfectly represented across all sectors of the industry.”

The jeweller said its existing store in Crewe is also continuing to perform well, remaining as an “engine room” for John Pass Jewellers, housing its repair centre.

John Pass also operates The Box, a fashion-led jewellery store selling branded jewellery such as Tresor Paris and Thomas Sabo in Stoke on Trent’s Potteries shopping centre.