Brand offers two tickets in IJL stand prize draw.
Jewellery brand John Rocha Jewellery (JRJ) has made its return to IJL with its fashion-led Ribbon collection and a competition for IJL attendees to win tickets to John Rocha’s runway show at London Fashion Week, which takes place later this month.
Speaking about the Ribbon collection and its associations with fashion, the brand’s marketing director Kela Ledwidge said: “The new collection takes its inspiration from fashion adornment and details, such as bows and ribbons.”
The brand is offering IJL visitors a chance to win two tickets to the John Rocha catwalk by dropping their business card off at the John Rocha stand. “We thought we’d give them an opportunity to see how John’s fashion collections influence his jewellery,” added Ledwidge.
The new Ribbon collection is priced from £35, with designs including studs, drop earrings, rings and oversized ribbon pendants with matt and polished finishes.
Other designs from the brand include star necklaces and bracelets and charm pendants which take inspiration from classic Claddagh jewellery, with heart and crucifix details.
The company has also continued to produce its classic collection or organic leaf, circle and crucifix silver jewellery, with several chunkier, luxe designs and a small line of 9ct gold jewellery and a number of designs set with diamonds.
The brand is based in Ireland – as is Rocha himself – and is making a push in the UK after a change of marketing and sales team. Ledwidge, who worked with the brand 10 years ago at its inception, has returned to the company with plans to double its 40 British stockists.