Johnsons Jewellers takes on Arctic Circle as Fairtrade brand grows


Johnsons Jewellers in Nuneaton has added to its portfolio with Fairtrade gold and traceable Canadian diamond jewellery brand Arctic Circle. 

The retailer was impressed with the brand’s contemporary bridal offer, including its engagement rings, classic pendants and halo stud earrings. It will also forge ahead with the brand’s ‘It’s Cool To Care’ motto, while using its laser engraved serial number feature to explain the Fairtrade and certified story to customers.

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Arctic Circle is committed to supporting northwest Canada’s environment and local community, offering fair wages and education. The diamonds are mined, cut and engraved in Canada before being shipped to Birmingham Jewellery Quarter, where they are set into Fairtrade gold designs by Hockley Mint.

Jewellery is available in 18ct white, yellow or rose Fairtrade gold.

Johnsons Jewellers host a number of watch and jewellery brands including Rolex, Tudor, Tag Heuer, Breitling, Longines, Raymond Weil, Michael Kors, Hot Diamonds, Hearts on Fire and Swarovski.




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