UK & Ireland distributor Jos Von Arx has added a new international jewellery brand to its portfolio.

In August, Jos Von Arx will launch Danish brand Spirit Icons into the UK and Irish markets.

Spirit Icons offers timeless designs with a contemporary twist, crafted in sterling silver and 14ct gold.


Silver pieces feature CZ adornments, and are available in four colour-ways, while the highly successful gold range features full cut diamonds.

All pieces are designed in Denmark by the founders Tim and Daniel, who have a long history in the Scandinavian jewelry and watches industry.

Jos Von Arx sales director, Richard Bulgin, shares: “Spirit Icons is a brand we have been tracking with interest for some time and following their success in the Scandinavian, German and Dutch markets we are delighted to be able to secure the brand for UK and Ireland.

Spirit Icon offers gold and silver jewellery pieces.

“We were instantly stuck by the elegance and beauty of Tim and Daniels designs, this paired with Spirit Icons strong branding, refined display concepts and on trend Danish styling makes us sure that the brand will be a huge commercial success in the British and Irish markets. We are all very excited to launch the brand this coming autumn.”

Jos Von Arx has had great success with its distribution arm, and is excited to launch another international brand into the UK & Ireland and the upcoming trade shows.

Spirit Icons director, Tim Kragh Christensen, adds: “We are very pleased to work with Jos Von Arx to enter the UK and Irish market. Our designs are extremely well suited to the British and Irish consumer tastes this coupled with our first class quality, excellent retail support and attractive retail margins will really excite British and Irish retailers. Spirit Icons has had an amazing response in Europe and we are sure that the UK and Ireland will be the next chapter in our brands success story”

The brand will debut at Jewellery Ireland and IJL as part of the Jos Von Arx stand.