Jos Von Arx has announced the formation of a new ladies jewellery distribution division called Eurjewels within its UK operation.

Eurjewels will be dedicated to sourcing the best upcoming jewellery brands from Europe and bringing them to the UK and Irish markets.

EurJewels will make its UK debut at International Jewellery London, showcasing Sparkling Jewels, Roma 1947 and the Vidal & Vidal signature collection at the Jos Von Arx stand.


“ We are very excited to launch Eurjewels as our ladies distribution division,” comments sales and marketing director Richard Bulgintor Richard Bulgin. “With the initial success we have had with Sparkling Jewels, we felt the time was right to expand our ladies offer and create a new distribution division. After an exhaustive search we identified the Italian brand Roma 1947 and the Spanish brand Vidal & Vidal Signature collection as the correct products to complete our portfolio.”

Jos Von Arx began to distribute Dutch brand Sparkling Jewels at Jewellery & Watch. The brand has been received well in the UK and Irish markets with over 30 doors opened in four months.

Bulgin adds: “Our own Jos Von Arx and Arx brands have had great success in the UK market and we are sure they will continue to go from strength to strength, launching a ladies jewellery division will really complete our brand portfolio. We want to become a ‘one stop shop’ for our retail partners so we can offer them the best possible products, terms and service.

“The three brands within our Eurjewels range are extremely complimentary to one and other and also to our own men’s brands. I firmly believe with our own core Jos Von Arx and Arx brands in addition to Sparkling Jewels, Roma 1947 and the Vidal & Vidal Signature Collection we truly have one of the strongest brand portfolios in the UK and Irish markets with a beautiful product offering for almost every niche.”