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A retail expert has reported that rising footfall numbers and the so-called ‘Jubilee jump’ did not translate into increased retail sales across the UK.

Discussing the five weeks from 29 May to 2 July 2022, the British Retail Consortium (BRC) showed that while footfall was up, sales were not.

This may be due to customers shopping around for the best deals amid the cost-of-living crisis, the BRC’s chief executive said.


According to BRC-Sensormatic IQ data, total UK footfall decreased by 10.5% in June (by comparison to 2019), a 2% improvement from May.

This is better than the three-month average decline of 11.8%.

This was also ahead of Germany (-19.4%), Italy (-21.6%) and France (-23.5%) in June (compared to 2019).

England again saw the shallowest footfall decline of the four nations at -9.9%, followed by Wales at -12.7% and Northern Ireland at -14.7%. Scotland again saw the steepest decline at -15.8%.

Helen Dickinson, chief executive of the British Retail Consortium, said: “The cost-of-living crisis appears to be driving more people to shop around for the best deals both online and in-store, with the number of visits to individual shops rising in June.

“This was boosted by the Jubilee celebrations and summer heatwave, which more than compensated for the impact of the rail strikes on city centre footfall.

“However, this has not translated into in-store and online sales, with volumes down significantly in recent months as consumers tightened their belts.

“Rising inflation, particularly soaring energy costs, is limiting customer spending power and damaging consumer confidence.

“This is only set to worsen in October as the energy price cap rises and the colder weather increases usage.

“With many people struggling, retailers are doing all they can to support their most vulnerable customers – from expanding value ranges to offering discounts to vulnerable groups, raising staff pay and investing in lower prices for the future.”

Andy Sumpter, EMEA retail consultant for Sensormatic Solutions, commented: “June delivered a rollercoaster ride for the high street – the highs of the ‘Jubilee jump’ in footfall where retailers benefitted from the beginning of the month was, in part, derailed by the rail strikes as some shoppers stayed at home to avoid travel disruption.

“This mixed bag of footfall performance will do little to allay retailers’ concerns as the cost-of-living and inflationary pressures continue to weigh heavy in the public consciousness.

“Retailers will be hoping that even if consumers shop less frequently, they will be more considered in their purchases to drive up conversion when they do come into store.”

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