Julie Large leaves Hot Diamonds in shock exit

Creative director leaves jewellery brand in mystery move.

Hot Diamonds creative director Julie Large has left the business in a shock exit.

Large handed in her notice to the company in December before leaving for a three-week break in Thailand but was under strict instructions not to speak about her impending departure. Staff at Hot Diamonds said that her exit from the business was a shock within the company. 

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She is keeping tight-lipped for now about where she has moved on to but Large told Professional Jeweller that she will be remaining in the jewellery industry.

Large had stepped up to take over the business in September after working at the company for eight years in other roles. Her promotion came after previous managing director Jonathan Crocker left the business in summer after an 18-month tenure during which he failed to deliver on his projections for the business after taking it in a more trend-led direction.

In an interview published in the December issue of Professional Jeweller magazine Large had said that she had plans to revitalise the jewellery brand by scaling back its offer, which she believed had become cluttered under Crocker’s leadership, and focusing on core bestselling lines.

In the same interview, Large revealed that she had initial doubts when first approached by Hot Diamonds founder Sanford Simpson to take over the day-to-day running of the business. However, at the time she claimed she had gotten over these doubts after a pep talk from Hot Diamonds stockist Steff Suters who owns Steffans jewellers in Northampton.

There has been no official word from Hot Diamonds about a replacement for Large but enquiries are currently being directed to Adryan Cresswell who is the brand’s general manager. 



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