It has been announced that Justin Simons has joined the team at IBB Dublin Ltd as the new UK country manager.

Simons will work alongside Susy Boland and the rest of the team as IBB Dublin continue their UK expansion.

Simons is joining the company after spending 10 years working for Europearls where he progressed through the company to the position of UK Sales Manager. Simons and Boland, along with Brand Manager Lyndsey Dunne, will be overseeing the launch of Engelsrufer into the UK market from September, as well as continuing to drive the current Mi Moneda business forward.


Simons is looking forward to joining the company at such an important time.  He states: “The opportunity to join a company that has developed a fantastic reputation within the trade, in such a small amount of time, was something that I didn’t want to miss out on.  I’m looking forward to the launch of Engelsrufer, a brand we all feel will be a revelation in the UK market, I am also relishing the prospect of developing the current Mi Moneda UK business. I am really looking forward to joining the young and dynamic IBB Dublin team and adding to their great energy.”

Simons was also impressed with the growth of the company and the brands in Ireland and says he was looking to emulate the success of Mi Moneda and Engelsrufer in the UK.  Simons adds: “The success story in Ireland is there for everyone to see and my challenge will be realising the huge potential of the brands in the UK.”

Simons will begin work with IBB Dublin from Monday August 17.