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Karen Millen’s multi-year licensed jewellery deal with Gecko bears first fruits

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Karen Millen will launch a new jewellery collection in March 2020 in collaboration with Gecko, part of the Weston Beamor group.

The collection will comprise of 90 pieces including necklaces, bracelets, earrings and rings, and is part of a multi-year licensing deal that was signed between the two brands.

Karen Millen’s chief executive, Beth Butterwick, said: “We are delighted to be working with Gecko as our new licensed jewellery partner.

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“It was clear through discussions we have a shared passion for delivering timeless quality and beauty for our global customer base. We are really excited about what the new collection brings in spring 2020.”

Andrew Morton, managing director at Gecko, added: “This is an exciting time for Gecko and we are delighted to be working with Karen Millen – one of the UK’s leading fashion brands – on the global jewellery license. We can’t wait to share the new collection with our customers.”

The collection will first be released online and across all major Karen Millen stores prior to an expansion into department stores and jewellers across the globe.

This means that the collection will mark the first time that Karen Millen products will be available to an international customer base.

Prices are expected to range from £20 to £170.

Tags : geckoKaren Millenproduct launch
Patrick Cremona

The author Patrick Cremona

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