Fine jewellery designer Kat Florence has collaborated with Hollywood actress Sarah Jessica Park on an exclusive one in a million diamond adorned collection.

Working together on the design, the actress and jewellery designer duo have created the Flawless Diamonds collection, a range of jewellery exclusively using diamonds of the highest D grade.

With only one in a million diamonds achieving this classification, the pieces stay true to Kat Florence’s style of using exceptionally rare stones to create show-stopping jewellery.


The story of the Flawless Diamonds collection, which saw Kat Florence partner with Sarah Jessica Park on the design and as the face of the range, will unfold over the next few months and will eventually grow to include over 100 individual designs across 10 chapters, making it the largest collection of D grade diamonds ever created.

Talking to WWD about the celebrity collaboration Kat Florence said: “Our initial conversation [with Sarah Jessica] was about her being the face of our brand, but we decided it would be better if we went into partnership and make the face of the brand actually part of the company.”

According to WWD Sarah Jessica Park has a 10% stake in the range’s sales.

The first four collection chapters – Pavé Hews, Heritage, Opulence and Symmetry – launched yesterday (Oct 26) with pieces starting from £1,3000.

Each chapter holds its own unique inspirations, but all feature the high quality craftsmanship and vibrantly fresh designs that are synonymous with Kat Florence.

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Editor, Professional Jeweller