Pop star and X-Factor judge adds sparkle, colour and style to watches.

Popstar Kelly Rowland has signed off on the designs for the first two watches to be sold under her name by TW Steel.

The watches are not yet on public display, and only two prototypes have been made, but WatchPro was given a sneak preview of the designs at BaselWorld this morning. The watches were not allowed to be photographed.


There are three key elements to the Kelly Rowland designs – sparkle, colour and size.

Rowland is a fan of oversized watches and so has stuck with a chunky design but has given the watches a feminine finish with a choice of two colour schemes – pink or blue.

The watches have a coloured alligator leather strap in blue or pink, the bezels are fully set with blue or pink cubic zirconia and have a pink-coloured or blue-colored mother of pearl dial.

The watch cases have been made from AA-grade steel with rose gold plating that has a sandblasted finish.

TW Steel said that it will test the market with these two initial watches but if they prove to be a success then the brand will roll out further collaborations with Rowland.