Customised and bespoke jewellery brand, Kimjoux has created a new bespoke service called BBeyond, ahead of the Valentine’s Day rush in demand for jewellery.

The service allows the buyer to narrow their options down to a small selection of pieces, and the wearer can then tweak and personalise a piece with the help of the brand.

Founder of Kimjoux, Trang Do, will personally work with couples using the service.


She commented: “Valentine’s Day 2021 is the perfect opportunity to thank your loved one for the unwavering love that they’ve shown you over the past year – but it is also more critical than ever to get it absolutely right.

“Choosing the gift alone is a recipe for disaster. Why not bring the experts in at the right time? We’ll help you make a shortlist and your wearer can make the final selection.

“With the shopping experience set to be curtailed by pandemic restrictions, the BBeyond Valentine service lets you shop the entire Kimjoux range from home.

“It is a fun and romantic way to make an important purchase, and it’s the only way to get your purchase exactly right.”