Long-running British jewellery brand Kit Heath is making changes to its business model in order to move with the times and adapt to the ‘new normal’, including a new website launch last month.

The new trade website was launched in January 2021 with upgraded functionality to make it easier for retailers to order online and tap into free support materials, the brand said.

To assist with the shift to more online sales, Kit Heath is offering retailers assets like full product detail files, product images and logos, together with product, model and social media photography and web-ready banners themed by collection or occasions.


March will see a new digital catalogue introduced featuring current lines, new profiles and an updated price list, with the brand revealing it will focus more on digital catalogues moving forward.

Kit Heath is also updating its Desire Heart collection for Valentine’s Day, with other collection updates expected soon.

“The feedback we have had from our field sales team and retailers has been overwhelmingly positive and suggests that we found a sweet spot last year,” said Katie Nickell, co-founder and creative director.  “Success bred success and we were able to bring in just the right amount of newness and on the back of this we ended the year with positive sales.”

Elsewhere, it noted that a “pared back” office team are running the business while working from home.

Nickell explained: “We are a small family-run business that has been able to adapt quickly.

“Our loyal team worked tirelessly to handle the high volume of pre-Christmas sales including direct to customer deliveries on behalf of our retailers.

“Those not in the office supported by driving forward new initiatives.”

She concluded: “We are committed to supporting our valued retail partners and ensuring that we have everything in place for them.

“We need to ride out the current lockdown and gear up for a positive second half to the year and to this end we will introduce new collections, new graphics and new support materials to help our retailers have a very strong golden quarter. Discerning retailers who love silver will love Kit Heath.”

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