youth-focused collection now at House of Fraser and My Flash Trash.

Kit Heath’s latest collection launch – its Culture friendship bracelets – have won the brand 60 accounts including House of Fraser and online jewellery retailer My Flash Trash.

The brand opened the 60 accounts in September. The Culture collection features 30 different designs of friendship bracelets with RRPs from £18, featuring sterling silver toggles and seed bead designs. They have been made as ideal gifting bracelets and can be worn mixed’n’matched or layered.


The Culture collection also has its own dedicated Tumblr blog site featuring wakeboarders and fashion designers wearing the bracelets. The brand scored a coup in the US, teaming up with DJ Culture, who wore his bracelet to a Jay-Z concert, posting tweets about wearing his bracelet while he sat alongside pop star Rihanna.

The brand is offering its retail partners packages upwards of £265 with packaging and POS, plus access to its marketing campaign.