Brand increases accessibility for retailers with new London showroom.
Devon-based jewellery brand Kit Heath has announced exclusively to Professional Jeweller that it is set to open a new creative studio and showroom in the recently-opened Goldsmiths’ Centre in Clerkenwell, London.
The move to London marks a new chapter in the brand’s outreach, as its design team is relocated and it opens a showroom to enable more flexible appointments with its retail partners.
A release from the brand said: “[The] move combines the inspirations of life in both Devon and London, whilst providing a base to explore the wider opportunities across the Capital”.
The company’s main operations and marketing will remain in Devon, while the London location will allow for greater flexibility when meeting retail partners in the South East and London.
The brand’s founder and chief executive Jeff Lancaster said the move to the Goldsmiths’ Centre – which offers companies workshops, small and large studios and showroom spaces – embraces the brands design-based values of creativity and craftsmanship.
The move also marks a change in the brand’s investment, and the long-term London base should help it grow its relationships with retail partners both new and established.
“The Studio will enable us to benefit from the international and cosmopolitan opportunities that come from having a base in London, whilst moving us closer to the market place and our customers," said Lancaster.
“Being based in the Goldsmiths’ Centre is a truly amazing association and allows us to work closely with the jewellery community.”
Other jewellery companies to already move into the Goldsmiths’ Centre include designer Imogen Belfield and specialist gold platers Elliot Fitzpatrick.
Peter Taylor, director of the Goldsmiths’ Centre said: “The Goldsmiths’ Centre are delighted that Kit Heath has decided to base their creative team here. Creativity is at the heart of our charitable purpose and the involvement of their people in the community we are building here is most welcome.”