Klarna has unveiled its new initiative that encourages consumers to shop smarter and avoid overbuying by applying the ‘rule of three’ before making a purchase.
The payment solutions provider has introduced KlarnaSense that applies retail psychology to help customers to ‘think thrice’ about their shopping habits, prompting them to ask themselves; Do I love it? Will I use it? Is it worth it?
Applying the Rule of Three has been developed with retail psychologist, Kate Nightingale to ensure that consumers use the part of their brain that controls whether they make a considered decision, rather than an impulsive one.
A recent Klarna survey* cited that two thirds of shoppers (67%) use Klarna because it helps them to manage their money and spread the cost of more expensive purchases.
Almost half (49%) cited that being able to ‘try before you buy’ gave them added convenience.
Shoppers of all ages are embracing these new payment methods, with the fastest growing age category seen in the past year by Klarna being those of Gen X (40-54 years old).
Luke Griffiths, UK general manager for Klarna, says: “Now, more than ever, people need convenience and flexibility in how they shop, whether that’s spreading the cost of an item or giving them the option to try before they buy.
“Nevertheless, we recognise that it’s sometimes easy to get over-excited and carried away with impulse purchases and that Klarna also has an important role to play in helping our customers to purchase the right things, at the right time. That’s what KlarnaSense is all about.”