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Knives Out star Ana de Armas returns for second Natural Diamond Council campaign


Actress Ana de Armas has starred in her second marketing campaign with the Natural Diamond Council (NDC).

The NDC’s second global campaign is titled ‘For Moments like no Other’ and, the company said, is inspired by its manifesto of ‘Love Life’.

Ana de Armas is famous for her turn in the film Knives Out as well as Blade Runner 2049 and will star in the upcoming James Bond film No Time to Die.

She commented: “I hope this campaign brings joy and hope to everyone. I hope that it inspires people to love stronger, to enjoy every minute and cherish the moments of happiness with their loved ones.

“It was an amazing experience working with this incredible team and I couldn’t be happier to be working again with the Natural Diamond Council.”

In the campaign she wears an 11-piece diamond jewellery collection that was custom-designed by the Brooklyn-based jewellery designer Malyia McNaughton.

“Diamond jewellery sales have seen record breaking growth as we emerge from the pandemic,” said David Kellie, CEO of Natural Diamond Council. “Consumers are eager to create new memories and natural diamonds are synonymous with celebrating life’s moments.

“This campaign emanates the ‘Love Life’ manifesto to the core. We’re thrilled to have Ana de Armas back with us for another year to share the magic of natural diamonds with a global audience.”


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