Kristjan Eyjolfsson was named a NexGems in Professional Jeweller's Hot 100 2014 (

Icelandic designer’s work to be stocked at Wolf & Badger Mayfair.

Scandinavian designer and 2014 KickStart finalist Kristjan Eyjolfsson has secured his first London-based retail presence at Wolf & Badger in Mayfair, with trading set to begin this month.

Continuing its mission to champion new designers, Wolf & Badger will stock Kristjan Eyjolfsson’s Embrace, Vikingur and On The Rocks collections both in store and online.


Speaking of this new phase in the business, Kristjan Eyjolfsson managing director Ivonne Valle says: “This is a significant step for us as it will enable us to reach new audiences by way of a physical presence in London for the first time in our history. The fact that Wolf & Badger have been so instrumental in supporting independent designers is also very exciting and we look forward to a building a strong and mutually beneficial partnership.”

A committed supporter of sustainability in jewellery, Kristjan Eyjolfsson pieces are made from recycled precious metals and ethically-sourced gemstones. Designer Eyjolfsson’s explains: “My ethos is to produce customisable collections made from the most sustainable materials I can source.

"In this way, I offer customers a jewellery experience where they can play an active role in the creation of something that is truly theirs and that nourishes a connection to ecological responsibility. I am so pleased to bring this ethos to the Wolf & Badger audience.”

Recently announced as one of 10 IJL Kickstarters for 2014, Kristjan Eyjolfsson is set to gain further attention from both the jewellery industry and the general public through the mentoring scheme supported by International Jewellery London and the British Jewellers’ Association.