Nordic-infused collections impressed industry voters.
IJL KickStarter Kristjan Eyjolfsson has scooped the coveted People’s Choice award after a unanimous vote from the industry according to IJL event director Sam Willoughby.
Eyjolfsson’s fine jewellery is inspired by a combination of London culture and his Nordic heritage, crafted using sustainably-sourced gold, silver, platinum and precious gems.
He was chosen to receive the People’s Choice award by members of the industry who voted via social media and a poll run on Professional Jeweller and the IJL website, its Facebook page and through Twitter and Instagram votes using the hashtag #KickStartVote.
Eyjolfsson commented: “I am so thrilled to have won this competition and very grateful for all the support from the various people who voted for me across the different platforms. Having so many avenues made it both challenging and exciting.
“Winning this competition is not only significant to me as a designer and craftsman, but it reinforces the message that ethics and sustainability are important factors in the world of jewellery today – something I am very passionate about promoting to a larger audience.”
Eyjolfsson credits his success to a combination of Facebook, Twitter and Instagram – focusing throughout his campaign on sharing his vision for the brand. As a result his tweets and updates were picked up and supported by well established sites such as @OneDifference, @EcoFashionTalk, @wolfandbadger and @britishmod.
IJL event director, Sam Willoughby, commented: "Once again the competition has been fierce amongst this year’s impressive KickStart line-up. It’s been great to see such an enthusiastic response from the industry in support of these stunning new British designers. Kristjan was the clear winner".
As winner, Eyjolfsson will receive a free stand in the IJL Design Gallery in 2015.
The full line up for KickStart 2014 is: Agnieszka Maksymiuk Jewellery, Cara Tonkin, Cardinal of London, Charlotte Valkeniers, Jeanne Marell, keep me jewellery ltd, Kristjan Eyjolfsson Fine Jewellery, Majdan Rocks, Rosie May Jewellery and SophieAliceHirsch Jewellery. For further details, click here.
IJL 2014 will run from August 31 to September 2 2014 at Olympia Grand, London.