Fine jewellery brand Kimai has raised £920k ($1.2m) in seed funding to further explore their use of innovative lab-grown diamonds and recycled gold.
The funding will help the brand continue to raise awareness about its ethical diamonds, aiming to bring new transparency and innovation to today’s consciously-minded consumers.
Co-founder, Jessica Warch, said: “Diamonds are still being marketed to men, fine jewellery stores remain unapproachable and intimidating, and design and quality come with a high price-tag.
“It’s time for a change.”
With the funding round led by Talis Capital, investors include fashion designer Rebecca Minkoff, French businessman Xavier Niel and head of the Facebook app, Fidji Simo.
Kimai was founded by Warch and Sidney Neuhaus, who became concerned about the uncertainty and opacity surrounding diamonds.
Warch continued: “It is almost impossible to know where our diamonds come from,” says Warch, “and child labour is sadly still a reality.”
“We are not talking about cubic zirconia or crystals, but diamonds that are chemically and physically identical to their mined counterparts,” explains Neuhaus, “without the environmental or social impact.”
The handmade jewellery has been worn by the Duchess of Sussex, Meghan Markle and actresses, Emma Watson and Jessica Alba and can be purchased through a ‘drop model’ that introduces new pieces each month allowing for a focused and curated selection of designs.