A lab-grown diamond association has launched in the US to set professional standards as this area of the market grows.
The Lab-Grown Diamond Council (LGDC) launched in New York yesterday, with former National Jeweler publisher, Chris Casey, as president, and former head of the World Gold Council in the Americas, Michael Barlerin, as chairman.
With a goal to make this sector of the industry more professional, the Association aims to develop and implement a multi-tiered, international communications program designed to increase the awareness of, knowledge about, and demand for lab-grown diamonds.
“Many leading companies in the lab-grown market have approached me over the last year regarding the need for focused, research based messaging on advocacy, communications and education of the unique offering of lab-grown diamonds,” shares LGDC chairman, Michael Barlerin. “The LGDC creates the platform to both develop and deliver on these needs.”
LGDC will be launching a series of new initiatives in support of the lab-grown diamond market.
These efforts include research services, focusing both on retail performance and consumer attitudes; social media consumer outreach; and the clarification, with third party verification, of industry sustainability.
LGDC membership is open to all companies active or contemplating entry into the lab-grown diamond market. Membership categories include producers, consisting of both frowers and equipment manufacturers, suppliers, retailers, and associates.
“LGDC has been established to create a unified voice to maximise the growth of lab-grown diamonds,” adds LGDC president, Chris Casey. “Our intent is to provide Members with the tools they need to continue to drive the growth of this revolutionary product.”