Lab-grown diamond house, ALTR Created Diamonds, has noted tremendous growth in sales of created diamonds, specifically those stones over 1.5 carats.
The company reports a ten-fold increase in global shipment for diamonds over 1.5 carats since 2017.
“The desire for our larger created stones is positive proof that consumers are choosing ALTR created diamonds to mark the most emotionally significant moments of their lives,” says the company’s president, Amish Shah. “Our bridal jewellery sales have been so high that we have had to ramp up production from our diamond reactors to ful-fill recent demand.”
ALTR’s innovative technology replicates the conditions whereby diamonds form in nature.
ALTR manufactures certified Type IIA created diamonds that are identical chemically, optically and physically to the world’s finest mined diamonds.
Because ALTR is vertically aligned, the company says it is the only created diamond house with the supporting infrastructure not only to grow, but also to cut and polish its own supply of Type IIA created diamonds.
ALTR also designs, manufactures and distributes its fine created diamond jewellry.
“ALTR was delighted that they were instrumental in ensuring that retailers experienced 35% higher average unit retail (AUR) sales than typical for the bridal category. ALTR contributed to a double digit increase in higher margin for our premium brand affiliates, with larger stones over 1.5 fueling the desire and sales,” adds Shah.
ALTR Created Diamonds are also committed to the environment with the company’s sustainable approach to manufacturing.