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Lady Gaga proposes to herself in Klarna campaign

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Lady Gaga proposed to herself on Valentine’s Day in defiant response to the old tradition that women can propose to men every February 29th.

Klarna’s collaboration with Bea Åkerlund, announced last week and modelled by Lady Gaga, saw the release of a pair of limited edition rings that “give the finger to the leap year tradition”.

On Valentine’s Day the singer used the Knight’s Finger ring to propose to herself.

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She commented: “For my entire career, I’ve taken pride in using my voice to stand up for what I believe is right. So I am excited to work with my friend B. and Klarna to celebrate how far we’ve come as a culture, and call out the work we need to continue to do.

“The idea that a woman can only propose to a man one day every four years is so completely ridiculous! Anyone who knows me knows that I believe any person of any gender identity should be able to express any act of love to anyone else on ANY day of ANY year.

“So in an act of defiance of this outdated tradition, I decided to say yes to MYSELF! And wear this ring today with pride to remind myself and everyone that the only permission you need to love comes from within you.”

Read Professional Jeweller’s coverage of the Knight Finger and Unification rings below:

https://www.professionaljeweller.com/klarna-aims-to-empower-women-with-exclusive-new-jewellery-collaboration/

Tags : Bea ÅkerlundKlarnalady gaga
Sam Lewis

The author Sam Lewis

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