Laings has promised a one-time donation to the British Heart Foundation (BHF) on Christmas Eve this year, as part of its new campaign, ‘A Gift from the Heart’.
A post on the company’s blog revealed that the Laing family has a personal connection to the work of the charity, hence the decision to support the BHF this year.
The ‘A Gift from the Heart’ campaign will run until 24 December after launching over the Black Friday weekend.
Stuart McDowell, retail director at Laings, commented: “A Christmas gift from Laings will always hold a special meaning, this year even more so than ever.
“It’s fantastic for us to be able to support such a valuable charity and amazing to think that a gift from us could make a life-changing difference.
“We know that the British Heart Foundation has faced huge challenges this year, and understand that they still need our support.
“Their research must continue as they work towards a better future, and it’s a privilege to be able to help in any way we can.”
BHF is a charity that funds research to find cures and treatments for heart and circulatory diseases, the world’s biggest killers.
Give a gift from the heart.
— Laings Jewellers (@LaingsJewellers) November 27, 2020