Laings gets into the spirit of Valentine’s Day with new charity initiative

As part of its ongoing commitment to the British Heart Foundation, Laings will be donating £50 of every sale from its exclusive ‘Family’ collection to the charity.

Luxury jewellers Laings, launched its charity partnership with the British Heart Foundation (BHF) in September last year, bidding its support to a charity close to the firm’s own heart.

In the spiriting of Valentine’s Day – a season of giving and showing love – the jeweller will be giving £50 of every sale from the Family collection to the charity’s life-saving work during the month of February.

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Executive chairman of Laings, Stuart Laing, comments: “This is a wonderful way for us to give back. The British Heart Foundation is a charity that the Laing and Walsh family hold close to their hearts. It seems appropriate that we have chosen the Family Collection as our way of giving.”

Unique to Laings, and designed in-house, the Family collection has been inspired by the ladies of the Laing family and each design is infused with their distinct personalities.

Designs include subtle details, such as hidden diamonds and delicate settings that are designed to charm.

BHF is a charity that funds research to find cures and treatments for heart and circulatory diseases, the world’s biggest killers. Over the years they’ve helped to develop machines which can restart hearts, devices to correct heartbeats and so much more. However, heart and circulatory diseases still kill 1 in 4 people in the UK and there’s more work to be done. Laings donations throughout February will help to support the life-changing work that BHF does, helping them to fund research and support their vision of a world without heart and circulatory diseases.

BHF Scotland director, James Cant, shares: “We are very grateful to Laings and their customers for their support. They are playing a crucial role in helping The BHF end the heartbreak caused by heart and circulatory diseases, including heart disease, stroke, vascular dementia and diabetes. It’s thanks to generous fundraising efforts like this that we’re able to make a difference to the 7 million people living in the UK with heart and circulatory disease.”

Laings is delighted to be able to support the BHF with this promotion and hope that they can help to ‘Beat Heartbreak Forever!’

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