Glasgow-based retailer Laings has introduced its new Laings Summer of Colour marketing campaign to tempt customers into buying coloured gemstones.

The collection associated with the campaign contains oval sapphires, pear-shaped amethysts, citrine, morganite and cushion-cut yellow diamonds.

The retailer will be using the meaning behind many of the gemstones it offers to tell stories to its customers; especially focusing on how some gems are associated with mystical and spiritual properties.


More on this can be found in the June issue of Professional Jeweller magazine.