Family-run Laings will be giving back to its loyal customers this Christmas, with shoppers being given the opportunity to win a range of family experiences throughout December.
Launching the ‘Christmas Candle’ competition as a way of saying ‘thank you’ to customers that have become a part of the Laings family, customers with receive a complimentary magical candle with every purchase, which once lit will reveal a secret message and a special prize.
here are over 100 experiences waiting to be won, including a family trip to Lapland, a holiday for two to see the Northern Lights, theatre tickets, festive hampers, and more.
Laings marketing director, Wendy Laing, says of the initiative: “Family has always been important to Laings and I’m so proud that we’ve remained a family-run business for six generations. Christmas is a time of year to show family and loved ones just how much they mean to you.
“Every customer of Laings becomes part of our family, as without them we couldn’t be doing what we do best, diamonds, watches and jewellery. Every purchase is important to us and each special piece becomes part of their family story as well as ours. That’s why this year we want to say ‘thank you’ by giving them the chance to create memories that will last a lifetime.”
All customers need to do is light the Laings candle and allow it to burn. It will only take a few hours for a secret message to be revealed, letting each person know whether they have won a prize.