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Laings stores receive a colourful makeover as jeweller celebrates the joy of summer

Laings and Bluebellgray 1

Multiple luxury jeweller Laings has partnered with a high-end interiors company to launch a summer campaign that’s a celebration of colour.

This summer, Laings stores across the UK have been transformed with vibrant patterns and splashes of colour as new collections capture the joyful essence of the season and the excitement of a summer romance.

Playful and bright prints from interior firm Bluebellgray complement the jewellery retailer’s radiant gemstone and diamond jewellery, whilst allowing colourful timepieces to pop as well.

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Pieces from the retailer’s new offer shine in campaign ads and windows in the stores have been given a summer make-over, with bright patterns capturing the eyes of shoppers.

General manager of the firm’s Glasgow flagship, Claire Ross, shares: “Life is pretty dull without any colour and it’s great to team up with a vibrant brand, such as Bluebellgray, who celebrate colour in every way. The beautiful touches of Bluebellgray in the showroom really draw out the colours of our fabulous gemstones.”

Collaboration runs throughout retailer’s campaigns, windows, and customer events.

Founded in 2009, Bluebellgray is all about uplifting and bright prints that add a touch of playful colour to your home.

Brand co-ordiantor at Bluebellgray, Carrie Ferguson, comments: “We’re delighted to celebrate a summer of colour with luxury jeweller, and fellow Scottish brand, Laings. Our signature, joyful, watercolour designs beautifully complement Laings collection of awe-inspiring gemstones, diamonds and timepieces – a colourful and radiant collection for the summer.”

To celebrate the colourful partnership Laings will be hosting a series of events with Bluebellgray throughout the summer.

Customers will be invited to join the jeweller for cocktails and canapés whilst browsing colourful interiors, striking gemstones and luxury timepieces.

Tags : BluebellgraygemstoneslaingsSS19
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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