Today is the last day industry professionals can cast their nominations for the 2021 Professional Jeweller Awards.

Nominations have been coming in thick and fast with companies telling us why they deserve to take home a trophy at this year’s ceremony.

For those who have yet to put forward self-nominations, or entries for other firms they admire, you have until midnight to do so.


The event will take place at the historic De Vere Grand Connaught Rooms in Covent Garden on 14 December 2021, and will celebrate the achievements of the UK jewellery industry over the last 12 months across 17 exciting categories.

The PJ Awards is this year working with supporting partner NB Diamonds.

Category sponsors include CurteisTi Sento – Milano (distributed by Mesmeric Distribution), Gentle DiamondsiXXXi Jewelry and WOLF.

As always the nomination process has been divided into two halves, both of which allow the industry to get involved and find this year’s worthy winners.

The first half invites all jewellery industry professionals to nominate retailers, brands and suppliers they feel should take home a trophy at this year’s ceremony. These can include self-nominations.

To have your say before nominations close on September 30th, simply fill out the form below:

[ninja_form id=3]

Alternatively, you can email the team at or

There is no limit to how many nominations you can put forward.

Nominations will need to refer to company achievements and developments that have taken place within the past 12 months, citing examples of innovation, achievements and success stories related to the chosen category(s) wherever possible.

Meanwhile, to secure your place at the prestigious ceremony, which take place 14 December 2021, head to this page which tells readers everything they need to know about tickets.

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