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Last minute Christmas dash drives sales for John Lewis

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Retail chain John Lewis Partnership, which includes both John Lewis and Waitrose, reported an 11% increase in sales for the final week of 2018.

Waitrose witnessed the strongest sales surge during the last week of the year, while John Lewis reaped the rewards of British consumers leaving Christmas shopping to the last minute.

John Lewis recorded very strong sales on Christmas Eve itself – which was included in the last week of trading – as customer’s popped purchased gifts in the final hours.

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In total, sales for the department store in the week ending December 29 lifted by 4.5% on last year, which is credited to the Christmas Eve dash and a “confident start” to clearance sales in store and online.

During the last week of the year, gift food sales at John Lewis doubled, while beauty and well-being products saw a 25% increase and fashion sales saw a 10.7% rise on last year.

These end of year results from John Lewis and Waitrose helped offset a somewhat lacklustre festive season for the retail giant, especially after sales across the partnership dipped by 4.8% year-on-year for the week ending December 22.

The John Lewis Partnership warns figures may be distorted by the fall of Christmas and New Year, with strong figures from Waitrose likely to be impacted by Christmas falling on a different week to last year, therefore boosting 2018 sales.

 

Tags : John LewisJohn Lewis Partnership
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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