Lauren Pope drives 250 shoppers to Fabulous


Face of Nikki Lissoni meet-and-greet draws crowds for Bath retailer.

Fabulous has reported a bumper weekend in footfall following the appearance of reality TV star Lauren Pope at its store in Bath, in her role as Nikki Lissoni ambassador.

Fabulous took on the interchangeable coin brand Nikki Lissoni last month. Its owner Jo Stroud reported customers queueing early in the morning for their chance to meet Pope.

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In her role as the brand’s ambassador Pope also attended February’s Jewellery Show at the NEC, appearing with DMJ, the UK distributor of Nikki Lissoni.

More than 250 people turned up to meet Pope, star of The Only Way is Essex, with Fabulous promoting the event locally and through social media such as Twitter.

Stroud said: "It was the first time most of us had met Lauren and we were extremely impressed by her professionalism and hard work on the day, as well as her warm personality.

"Far from being simply a TV personality we all found Lauren to be warm and engaging, with plenty of time and friendly words for everyone who wanted to meet her, and her enthusiasm never flagging as over 250 people lined up to meet her over several hours."

Pope is said to have tweeted her 850,000 fans several times beforehand to let them know of her appearance at Fabulous. She is also set to appear at Fabulous in Solihull in a few weeks’ time.

Jan Bodenhausen of DMJ, distributor of Nikki Lissoni in the UK, said: " We are enjoying huge success opening new retailers every week and finding that personal appearances by Lauren Pope is a huge benefit for the retailer and helping in connecting the brand with its ambassador."

Tags : brandsDMJfabulouslauren popeNikki LissoniRetail
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