Lab-grown diamond house, ALTR Created Diamonds, has partnered with an industry-founded investment group to take the business global.
Following a period of exponential success, ALTR Created Diamonds has announced a global alliance with CoVentures, a strategic investment group founded by natural diamond house, H. Dipak.
This move marks a significant milestone in the ALTR journey, one that will amplify the strong foothold it has established in the lab-grown diamond industry.
The announcement comes after a period of explosive success for the brand during Q4 of 2018.
“We are very pleased to announce this pivotal development,” shares ALTR Created Diamonds president, Amish Shah. “Our CoVentures alliance will exponentially enhance our penetration of markets all over the world, but most significantly in the Eurozone and the Asia Pacific regions.
“We will be able to leverage some significant synergies,” he adds, “they are experts in converting earth mined rough diamonds into new categories of desirable jewellery, we are doing the same with ALTR Created Diamonds.”
H. Dipak established itself as a powerhouse in the 1990s by becoming the main force behind the princess cut diamond phenomenon, just as the princess cut became the most popular fancy shaped diamond ever used for engagement rings.
CoVentures serves as an incubator for disruptive young brands in the fields of design, technology and retail.
CoVentures chairman, Hitesh Mehta, shares: “We are thrilled to align with ALTR Created Diamonds. ALTR is the leading player in the lab-grown diamond sector, and at the forefront of driving a new wave of consumer desire towards the diamond jewellery category. We see great opportunities for ALTR to open up new markets and capture enormous global interest we have witnessed for their product.”
H. Dipak will continue to run independently as a natural diamond business. The company’s significant experience and expertise will help augment the alliance between CoVentures and ALTR Created Diamonds.