Ercan and Carli Onguc, business owners, Lanes Fine Jewellery

Leicester-based jewellery retailer, Lanes Fine Jewellery, has signed up Olympic level event horse rider, Emma Hyslop-Webb, as the company’s new brand ambassador.

After agreeing a third season as the official sponsors of Leicester City Football Club, the jewellers are now expanding further by breaking into the equestrian sector – with Hyslop-Webb representing Lanes on this venture.

The collaboration will see Hyslop-Webb wear Lanes’ jewellery offering as part of her championship event-wear.


Carli Onguc, director of Lanes Fine Jewellery and 2016 Hot 100 Retail Star, comments; “The minute I met Emma, I knew I wanted to work with her. Emma is an inspirational athlete and our partnership enables her to continue to train, develop and compete horses on a world-class level whilst promoting the company as our brand ambassador”.

The new partnership will also see Lanes Fine Jewellery and Emma Hyslop-Webb launch an exclusive ladies club under the name ‘Lanes Ladies’.

The motto of Lanes Ladies is: ‘It’s for ladies who want to invest in themselves’. The events aim to bring women together who appreciate fashion, fine jewellery and good fun.

On Lanes Ladies, Carli Onguc adds: “Lanes Ladies is an exciting concept that Emma and I have created. The events are for women who appreciate luxury to meet at regular social events. Our first Lanes Ladies event will be taking place this month and will feature designer fashion by Condotti Boutique of Leicester and shoes by the talented, Jimmy Choo trained, Kate Spence of Spence London.”

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Editor, Professional Jeweller