Leoro launches FerrariFirenze in the UK


Italian fine jewellery brand FerrariFirenze is looking to build its position in the UK market through distributor Leoro.

FerrariFirenze was founded by Ilaria Furlotti who, after founding and selling jewellery brand Alfieri St. John and becoming a chief executive officer of a luxury goods conglomerate, decided to start a new businesses.

The family brand crafts all its jewellery in-house in a factory based at the footsteps of the Florence Hills. The company states all its diamonds are conflict free and FerrariFirenze works closely with program that helps young consumers get access to luxury pieces.

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FerrariFirenze chief executive officer, Ilaria Furlotti, comments: “I am delighted to be working with Leoro for Ireland and the UK. Raoul is a special person with a wonderful sensibility for the market and a stunning experience in the business, having him as a partner is a wonderful opportunity for FerrariFirenze. Like the African proverb says: if you want to go fast go alone, if you want to go far go together.”

Jewellery pieces include bold designs crafted in white and rose gold adorned in diamonds. FerrariFirenze offers modern handcuffs, delicate motifs and show-stopping earrings, pendants and rings.


The author Stacey Hailes

Editor, Professional Jeweller

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