Distributor says brand offers "fantastic package" for retailers.

Florentine jewellery brand Annamaria Cammilli is looking to build its position in the UK through distributor Leoro.

The Italian brand has signed an exclusive distribution agreement for the UK and Ireland with Leoro, which also oversees fine jewellery brands Brumani, Pesavento, Adolfo Courrier and Ziio.


Annamaria Cammilii offers gold and diamond-set jewellery, specialising in six different colours of gold including beige gold, apricot gold and black gold. It recently opened a standalone store in Florence, showcasing designs including textured statement rings, stone-set stud earrings and sculpted flower designs.

Raoul Sagal, co-founder of Leoro, said: "I am convinced that this is an essential brand [for the UK] offering beautiful feminine jewellery collections at affordable prices, stunning display and visuals."

The brand is sold through a number of retailers in Europe, Asia, the Middle East, Far East and is soon to launch in the US.

Annamaria Cammilli, also known as AMC, will showcase new collections at BaselWorld later this month.