New French jewellery brand Les Georgettes hit its Jewellery and Watch target by day two of the trade event.

This is the first time Les Georgettes has showcased its range of interchangeable jewellery at a UK trade show and it did not disappoint the brand.

On the first day of the event Les Georgettes had already opened 19 accounts. By day two business had exceeded expectations as the brand scooped more stockist than they had planned to secure throughout the entire show.


Located on the boulevard, Les Georgettes presented it fun and colourful jewellery and explained to retailers how the brand can help them bring customers in store.

With the concept allowing consumers to play and create personal styles with metal cuffs and leather inserts, Les Georgettes has been designed to offer an exciting customer experience and an opportunity for retailers to draw people into store.

Les Georgettes launched in the UK at the end of last year with a goal of opening 100 accounts. This target was achieved in just two months.

The next stop for the brand is the CMJ trade event.

At Jewellery & Watch Les Georgettes expanded its offering to include rings. With each piece consumers choose a metal cuff or ring and a leather insert which has two colours. At the moment the vibrant collection offers 48 colours.