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LIFE AFTER LOCKDOWN: Berry’s drops Sunday trading for initial return to the high street


Award-winning luxury jewellery retailer, Berry’s, will re-open open all of its stores on June 15, but will initially operate with fewer trading hours.

Group operations manager for Berry’s, Simon Oxby, told our sister publication, WatchPro, that the business has done a full Covid-19 risk assessment of each store along with a deep clean and reorganisation of serving desks where required.

For the initial re-opening, Oxby says the stores will run on shorter hours – 10am to 4pm – and will not trade on Sundays.

Discussing changes being made to the stores, he shares: “We have installed protective screens and we have a hand sanitiser station in each of our entrance areas and gloves and masks will be available if requested. We have invested in the latest LED Ultra Violet cleansing technology, where each store has a special machine to cleanse any items of jewellery or watches before and after trying it on.”

All stores will be strictly controlled by expert security personnel and a member of the store team will welcome each customer into the store and guide them around the showrooms.

Customers are also being encouraged to shop on their own, although Berry’s will accommodate two people if required. People can book appointments, but walk-up customers are also welcome.

“We will limit the number of customers in the stores at any one time to make sure that the two metre social distancing rule is observed,” Oxby describes. “We will carry our regular hand washing breaks, regularly clean any high contact areas, test our staff’s temperature on arrival and keep at least two metres apart to enable social distancing between customers and our colleagues. Any staff showing symptoms will be sent home.”


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