As jewellery retailers evolve and adapt in order to open stores in a post-lockdown England, communication with staff is going to be key to a smooth transition.

Guidelines from the Government and the BRC confirm that life won’t be the same for non-essential retailers after lockdown, and employees will be responsible for ensuring changes are made to protect the wellbeing of staff, customers, and the rest of society as all play their part to do whatever is possible to prevent a second outbreak.

And as changes take place, it is going to be more important than ever for staff to understand, be on-board and take ownership of company policy.


Understanding that communication is key during the global pandemic, award-winning independent jewellery retailer, John Pass Jewellers, has started a podcasts to keep staff informed.

Store manager, Stephen Parsons, tells Professional Jeweller: “Andrew [managing director] has been fantastic in supplying the team with podcasts to make sure we all understand exactly what is happening and giving a superb level of personal and professional support to the team to make sure they feel re assured and supported for their return to work.

“We have also made a professional video which we will use on an ongoing basis to explain to customers what to expect when they visit us in-store. This will also be used pre re opening on social media.”

Parsons reveals that John Pass Jewellers managing director, Andrew Pass, has had a very detailed plan in place for some time, and is currently making adjustments to ensure everything fits in with the recently released government guidelines.

READ HERE: A checklist for jewellers gearing up for a June reopening

On top of adjusting the showroom to meet social distancing requirements and planning the best way to communicate new measures to the team and customers, John Pass Jewellers has also purchased several of Parify’s LED UV sterilisers to keep jewellery sterile and risk free.

READ HERE: Parify launches compact sterilising solution for jewellers

The jeweller has also began liaising closely with all the brands it stocks to make sure the store exceeds their requirements.

Find out what other jewellery retailers have been doing to prepare for life after lockdown HERE.