Independent jewellery retailer, Steffans Jewellers, has invested £200,000 in revamping its store ahead of re-opening post-lockdown.

The Northampton-based business has been using lockdown to create a new store concept, which makes the business stand out on the high street and adheres to Government guidelines for non-essential retailers, whilst keeping to the luxurious environment the company has become renowned for.

Particular attention has been made to ensure customers and staff will be able to stand two metres apart once inside the boutique on Abington Square.


The store, which has been standing empty for almost two months since Boris Johnson forced jewellers to close, but the business has still been able trade online and use this time to prepare for a ‘new normal’.

The new design, which sales director, Wes Suter, describes as “eccentric British design” to local newspaper, Northampton Chronicle and Echo, will see the jeweller introduce a bespoke coffee and champagne bar for customers to use while they peruse round the counters.

The store refit has cost £200,000 and Sutton says it’s a huge backing for the town centre retail scene.

He tells the press: “We are continuing to invest in Northampton as a town and strive to create the very best in in store theatre.

We know our customers want unique items and a unique experience to boot. We believe our store will continue to be the jewel in the crown for Northampton retail and we aim to set the bench mark high.”

Steffans is planning on welcoming customers back in-store in June and has created a new online platform to book an appointment.


IMAGE CREDIT: Steffans Facebook