Signet Jewellers has revealed its plans for the stores that will be reopening in the UK next week.

Aside from 82 stores, which will remain permanently closed, the business has confirmed the rest of its network of H Samuel and Ernest Jones boutiques will open on June 15 with robust health and safety protocols for customers and colleagues.

UK managing director, Neil Old, shares: “We’re absolutely thrilled to begin opening our doors again on June 15, and are incredibly proud of how hard the Ernest Jones and H Samuel teams have worked to establish new ways of operating to ensure everyone’s safety and trust.”


In line with government advice, new store hygiene standards have been put in place and all colleagues have received training and appropriate personal protective equipment.

The company is also going to be limiting the number of customers in stores and offering hand sanitising stations to enhance safety.

Additionally, all jewellery and watches will be cleaned before and after they are handled, and both H Samuel and Ernest Jones will be encouraging contactless payments, and offering digital e-receipts on all purchases.

Alongside the brick and mortar offer, Signet is also looking to strengthen its ominchannel offer.

Last month, Ernest Jones launched the online personal shopping service ‘Live Advice’ that enables store colleagues to serve customers at home through a one-way HD live video feed. Following its success, by late June the service will expand to

The managing director explains: “With the introduction of Live Advice, we’ve also transformed how we bring our digital and in-store shopping experiences together to provide a truly first-class experience for our customers no matter how they choose to shop with us.

“We understand the importance of creating connections for our customers, so we have reimagined the jewellery buying experience since temporarily closing stores to help stop the spread of Covid-19. Live Advice has provided us with a simple and safe way to engage with our customers through a challenging few months, and enabled customers to access the exceptional, trusted advice and 5-star level of personalised service they’ve come to expect from their favourite jeweller.”

The virtual Live Advice service is available 9am to 9pm seven days a week, and complements existing Live Chat service, which already assists over 3,000 customers a week.