Brand taking part with IBB London and aims to push British roots.
Silver and diamond jewellery brand Lily & Lotty is seeking to grow its international presence by taking part in the Hong Kong International Jewellery show in March.
The brand, which offers gift-led products with price points below £100, expanded into the Australian market in 2013 having won distribution through International Brand Distributors. It now hopes to build a presence in the Far East, focusing on its British roots.
It reported success with its Love Letters capsule collection at the recent Jewellery & Watch Birmingham show, and says this has spurred it to focus on presenting collections elsewhere. Lily & Lotty co-founder Graham Stock told Professional Jeweller: “It was always a dream of mine to take Lily & Lotty to the Far East. The colours and British imagery of the brand really lend itself to emerging Eastern markets – this is a fantastic opportunity to showcase the brand."
Stock noted the increase in young, affluent Chinese shoppers that are keen to buy into British brands and said he Lily & Lotty will be part of this continuing trend. The brand will showcase its collections in Hall 5G stand B16 at the Hong Kong show.