Silver and diamond brand adds a further 10 partners to portfolio.

Silver and diamond jewellery brand Lily & Lotty, founded by Professional Jeweller Hot 100 2012 Business Big Shot Graham Stock, has won 10 new stockists after its appearance at IJL last month.

The brand dubbed the show a success and has now hit a total 60 retail partners including Norwich jeweller Abraxas, located in city’s prestigious Royal Arcade.


Abraxas is set to become Lily & Lotty’s flagship store and will be the first UK store to stock the entire Lily & Lotty collection of 85 designs as well as the Lily & Lotty for Girls range. Abraxas will also dedicate an entire window to Lily & Lotty.

The brand’s creative director Carole Stock said: “We are really excited about working with Abraxas and their enthusiasm for the brand. We have given them exclusivity in the Norwich area as we are totally confident that it is the right store for Lily & Lotty”.

Graham Stock recently travelled to the store in Norwich where he met with owner Jenny Maddocks and her staff to explain the brand, the story and the product.