Silver brand snaps up retail partners in Canada and Asia.

Silver and diamond jewellery brand Lily & Lotty has won its first international accounts, securing business in Canada and Asia.

The brand is set to supply both its mainline collections and its children’s collection of silver jewellery.


Lily & Lotty’s managing director Graham Stock said: “Our quirky British branding appeals to International Buyers and also our packaging encapsulates the vintage-inspired look which is so current.”

The brand is also said to be in discussion with jewellery companies in Australia and China where British brands and product are enjoying high demand. Lily & Lotty also hopes to exhibit overseas in 2012 to gain further exposure to international markets.

In the UK the brand is winning about eight new stockists a month. It has also secured a second flagship account – Trelfers of Horsham, West Sussex – where the collection will be stocked in its near entirety.

Carole Stock, creative director at Lily & Lotty, said: “In tough trading times, independent jewellers really seem to appreciate the personal service we can give and the fact we welcome their feedback.”