Lime Blue founder creates 32ct diamond bra


Grant McIntyre helps to create £800k diamond and platinum Ultimo bra.

Grant McIntyre, founder of jewellery retail chain Lime Blue, has teamed up with lingerie brand Ultimo to create the UK’s most expensive bra.

The £800,000 bra has been adorned with 32 brilliant-cut white diamonds, each weighing 1ct, set in platinum. The stones have been fixed to the back strap of the bra, allowing it to be seen when worn with a backless dress or top.

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The jeweller was approached by Ultimo founder Michelle Mone to create the 32ct diamond bra as a promotion tool for a replica bra set with diamantes that retails at £35.

McIntyre said: “Michelle approached us to help design a uniquely stunning Ultimo bra for Christmas. We have all seen bras with cups covered in diamonds, but we wanted to design something more elegant and wearable. We’ve definitely achieved it with the Ultimo Diamond Back Miracle Bra and any man wanting to wow their lady this Christmas, this is a surefire way to do it.”

The diamond bra will me made to order by Ultimo and Lime Blue’s diamond specialist. McIntyre said: “We’re hopeful that at least one or two men will come forward to order the bra.”

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