Links of London, owned by the FF Group, has announced another campaign to support Make-A-Wish UK & Make-A-Wish Ireland, the charities that grant wishes to enrich the lives of children and young people fighting life-threatening conditions.  

The jewellery, watch and accessory brand will donate 10% of the RRP from every charm sale to MakeA-Wish between March 6th and March 26th.

Customers will also have the opportunity to buy limited edition Mother’s Day cards in their standalone stores for £/€2, with the whole amount going to Make-A-Wish.


Links of London also continues the option to add customer donations to the charity with every transaction.

Last year, Make-A-Wish UK celebrated 30 years of granting wishes to more than 10,000 seriously ill children.

Each wish is unique to the child and the charity works hard to make each one as magical as possible. Wishes granted recently range from meeting a favourite film, TV or sports personality to being a princess, doctor, vet or firefighter for the day – and all are tailored to provide a personalised experience that creates lasting positive memories for their family.

There are currently 20,000 children and young people in the UK fighting a life-threatening condition. In 2016 Make-A-Wish wants to grant more than 1,000 wishes. Make-A-Wish receives no government funding – so every donation really does count.