Boutique.Goldsmiths stores have started stocking Links of London and Folli Follie jewellery and watches from this this week, and are among the anchor brands on the retailer’s ecommerce web site that opened for business today (Wednesday).

The website,, offers Britain’s favourite fashion jewellery and watch brands ranging from Swarovski and Thomas Sabo to Michael Kors and Carat*.

Boutique.Goldsmith operates at the affordable end of the fashion jewellery and watch world; trading within the portfolio of Aurum Group that also includes upmarket Goldsmiths, Mappin & Webb and Watches of Switzerland multiples.


Links of London and Folli Follie will be on sale online and at Boutique.Goldsmith’s physical stores in London, Essex, Birmingham, Manchester, Leeds, Newcastle and Belfast.

“This is an exciting extension of our current portfolio and we are pleased to be taking on board two trend-led, fashion brands that will diversify the offering at Boutique.Goldsmiths. Both combine contemporary design with exceptional craftsmanship, whilst keeping true to their core values,” said Jim Crichton, Boutique.Goldsmith’s buying and merchandising director.


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