Links of London makes capital gains with new shops


Jewellery company expands retail footprint.

Jewellery brand Links of London is expanding its retail presence in the capital with the addition of two new points of sale.

The company yesterday opened a concession in independent department store Elys of Wimbledon, which will stock the full Links of London portfolio, including new collections such as the Hope extension range and the official jewellery designs for the London Olympics.

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The Wimbeleon opening will be followed up with the launch of a store in Westfield Stratford City on 13th September.

The outlet is likely to be a key revenue generator for the company given it will be located in Europe’s largest urban shopping centre and the gateway to London’s Olympic Park.

Links of London celebrates its 21st birthday this year. Its first product was a pair of bespoke fish-shaped cufflinks and it has since evolved to produce necklaces, rings, watches, home gifts and its famous sweetie charm bracelets.

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