The owner of Links of London, Greek jewellery firm Folli Follie, has issued its first public statement about the brand entering administration – but it offers very little insight to its thoughts on the situation.  

At the bottom of a wider company announcement published on Friday, the FF Group made only a fleeting reference to the situation in London and merely reiterated that Deloitte had been appointed as the administrator.

The 90-word paragraph said the board intends to work with the joint administrators of Links of London to ensure that “business continues as a going concern post administration.”


Links of London plunged into administration on Wednesday, October 9, after it failed to find a buyer to save it.

The homepage from Links of London’s website.

In light of ongoing cash flow pressures, the directors of Links of London said they had been left with “no choice” but to call in the administrators.

Links of London has appointed Deloitte as administrators. While the stores remain open, and no redundancies have been announced yet, 350 jobs are at risk.

After the announcement all items online appeared as ‘out of stock’, and now the firm has shut down its website, warning customers that it will no longer be fulfilling online orders or accepting gift cards.

The hope is still that the company will find a buyer. Read the full story HERE.