Links of London reworks classic lines for autumn


Friendship bracelets and infinity pendants given fashionable twists.

Links of London’s Autumn Winter 2010 collection unveiling was invaded by garden gnomes on Wednesday.

The foot high friends had amassed to celebrate the launch of reinvented styles and shapes of Links’ much-loved Friendship bracelets, which have been designed to be adorned with skulls, hearts and clover motifs, and are designed to be worn several-at-a-time this season.

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The company’s 20th anniversary is celebrated in a collection of rings, earrings and pendants that pick up the company’s iconic three ring logo. Star of the 20/20 collection is a three band ring, which could be sold as a wedding ring. The ring picks up on the current trend for stacking rings, but comes as a single piece with the middle ring spinning on the finger. It is available in gold, rose gold and silver.

The Effervescence collection has been expanded this season with a trio of super-sized pieces including a pendant with a large cluster of silver bubbles. Statement ear rings and a cuff complete the collection.

Similar in style, but a little more delicate is the Infinity collection, which uses statement chains tied into figure of eight infinity knots – symbolising an everlasting connection.

Collections will be going to retail throughout August and September, according to a Links spokesperson.


Tags : 2010AutumndesignersGoldJewelleryjewelryLinks of LondonOlympics
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